Food

27.10.2020
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Food photography is a very specific genre, as it demands a passion and a deep understanding of the products: let’s remember that ice cream melts, caramel sticks, and fresh herbs wither.
How many times have you heard: “You eat with your eyes first”? Food contains all of the elements of design that can make a striking image. Color, texture, pattern, line, shape, and form are all there, yet the key ingredient is to capture the image in a way that makes the viewer want, no, need to eat what they are seeing, even if they just finished a three-day Christmas marathon of Russian specialties.
A beautifully executed food image will make the viewer’s mouth water and their stomach rumble! Moreover, great food photographers are rising to the task of bringing to life the most famous metaphor of the literary circles of the beginning of the twentieth century: the Madeleine of Marcel Proust (the French novelist used a sponge cake to illustrate the strength of sensory triggers).